Monday, 24 June 2013
Hats Off To Our Heroes
Nottingham will proudly host the UK's fifth Armed Forces Day National Event this summer. The event which will take place on Saturday, 29th June at the Victoria Embankment, will celebrate the work and outstanding contribution made by the men and the women of the Royal Navy, Army and Royal Air Force, plus reservists from all three services.
The event, which is part of a week-long programme of celebrations across the country, will feature a great line-up of activities and entertainment for the whole family to enjoy.
Freestyle is proud to have played a key role towards
this historic event. Working on behalf of the Nottingham City Council, our
creative team developed the creative concept behind the campaign, and devised
the now familiar “Hats Off To Our Heroes” theme. The theme, and
graphic featuring a trio of military service dress hats, have been adopted
across the city and can be seen on banners, posters and tram wraps. Together,
they form a powerful symbol highlighting the importance of the men and women
who serve the nation.
Alan Boyden, Freestyle’s Managing Director said, “Once in while you get the opportunity to work on a project that not only satisfies your professional appetite for creativity, but also feeds your emotional needs. Promotion of the national Armed Forces Day in partnership with Nottingham City Council was one such project. Here at Freestyle, we are delighted to be associated with an event of such national military importance and are proud to take our hats off to these heroes.”
City
Centre:
- City Centre parade
- Drumhead service
- Flypasts
- Past and present
military vehicles
- Exciting live and
static displays
- Live entertainment
- Armed Forces
through the ages
- Veterans marquee
Labels: Armed Forces Day, Army, flypast, Freestyle Marketing, Hats Off To Our Heroes. Military, nottingham, parade, RAF, Royal Air Force, Royal Navy
# posted by Freestyle PR : 14:26
Wednesday, 19 June 2013
Off the Eaten Path
New Freestyle recruit, Shirlene Campbell Ritchie shares her thoughts on what she misses most about sunny Singapore!
Wanting to make the best of the sunshine last week, we had some friends round for tea in the garden. Like me, Su Lin is a Singaporean married to an Englishman. And, as Singaporeans do, we started talking about the things we miss most – at the top of the list was food! My husband says that when Brits gather, they seem to talk about nothing but the weather, but when Singaporeans are together, they can’t stop talking about food – and Singapore has the most amazing variety of food so we have lots to talk about!
Culinary adventurers will be aware that
 |
| Hearty Prawn Noodles |
No one
in Singapore Singapore
I’ve
often wondered if we can make Singapore
It’s
always fun to go to Old Market Square Nottingham
that you’d like to tell us about?
Now that sounds like
some food for thought.
Labels: Chinese, food, Freestyle Marketing, hawker centres, Indian, Malay, nottingham, Old Market Square, Singapore, street food, World Street Food Congress 2013
# posted by Freestyle PR : 16:26
Wednesday, 12 June 2013
History of Marketing Infographic
HubSpot have put together this fantastic infographic charting the development of Marketing since 1450. The 'digital age' has totally transformed how brands communicate and build relationships with customers.
Labels: Agency, Design, Digital, Freestyle, HubSpot, marketing, nottingham, Outbound, PR, Print
# posted by Freestyle PR : 14:40
Tuesday, 1 January 2013
Why creativity should be a walk in the park
Alan Boyden gives his advice on how to spark your creativity!
Where do you get your inspiration from? Is it sitting at your desk staring at your computer screen? Surely not the best place to foster creativity and innovative thinking is it? Think about it, how many hours a day do you spend doing just that? I like to think that real creativity is born out of a more flexible approach, not sat at a desk all day.
Have
you noticed how much more productive you are after taking short breaks, or
having a chat with somebody over lunch about matters unrelated to your work?
How often do you work straight through the day and miss this opportunity?
My
best ideas come to me when I’m not at my desk, when I’m out and about, driving or
in the pub chatting, in the agency kitchen or even ‘shooting the breeze’ at the
water cooler with colleagues. My very best ideas however are when I've not got
a pen or phone to hand, usually when I’m in the shower or walking the dog!
I've never had a great work/life balance, but I’m pleased to say that I've finally
seen the light and I’m working hard at getting it right here at Freestyle. A
late convert, but its paying dividends already. Don’t put it off any longer,
try that early morning swim, a walk with the dog or perhaps a quick jog in the
woods? You’ll soon see why creativity and business really can be a walk in the
park.
Labels: Alan Boyden, Creativity, Freestyle, Ideas, Innovation, marketing, nottingham, PR, Productivity
# posted by Freestyle PR : 15:00
Monday, 17 December 2012
Warmest Wishes...
Here at Freestyle we have a commitment to the environment by reducing waste and saving energy. We also have a commitment to those less fortunate than ourselves, so this year we are donating the savings, made by not printing and posting traditional cards, to a local charity here in Nottingham.
You can find out more about the charity by visiting www.emmanuelhouse.org.uk
Labels: Agency, Christmas, Emmanuel House, Freestyle, marketing, nottingham, PR
# posted by Freestyle PR : 10:19
Friday, 14 December 2012
Do you really want to work part-time?
Alan Boyden offers his perspective on the world of entrepreneurship
Whenever
I’m approached for advice by budding entrepreneurs, they often ask me what prompted
me to set up in business? My answer is always the same – I wanted to work
part-time (and now I do… any twelve hours of the day I choose here at Freestyle).
In all seriousness, running your own business is never the easy option, especially
during those tough early days when cash is not flowing as regularly as it was when
you were employed. Even once you've got over the so called “five year trading hurdle”
it is not always plain sailing. The challenges don’t go away; they just change
as your business develops. Perhaps by
this point you've hired or fired a number of staff? You've won (and lost) a few
contracts and you’re starting to wonder if it is all worth the extra effort? It
always is.I've met very few entrepreneurs who having once tasted self employment, would not go back to being employed again. Many of course are forced back to employment for a period of time for financial survival, but often find themselves frustrated by the restrictions of corporate life. They long for the precarious (yet perhaps more fulfilling and exciting) world of entrepreneurship. So from my observations it seems that once an entrepreneur, always an entrepreneur.
So,
are entrepreneurs born or made? I still find it odd how universities can offer
degrees in entrepreneurship, if the lecturers were so good why aren't they all
multimillionaires? Maybe some of them are and just prefer academic life to
sailing around the world on large yachts? Or are the very best entrepreneurs
those who have graduated from the University
of Life
Labels: Alan Boyden, Entrepreneurship, Freestyle, marketing, nottingham, PR
# posted by Freestyle PR : 10:13
Monday, 8 October 2012
Nottingham Entrepreneur Alan Boyden Joins Freestyle
The Freestyle team has welcomed Nottingham entrepreneur and founder of bcsAgency, Alan Boyden to its board of directors.
Alan will take the helm as
Managing Director, assuming the responsibilities of Freestyle’s previous
Managing Director Ed Watson who now moves up to be Chairman of the
Company.
 |
| Freestyle Directors Board (L-R) Tim Phillips, Des Buchanan and Alan Boyden |
Creative Director, Tim
Phillips and Des Buchanan, Commercial Director founded Freestyle Marketing Communications
Limited along with Ed Watson back in 1991.
“Having clocked up over 21 years at the helm, Ed deserves a break from the front line, but will remain actively involved with the agency’s clients at a more strategic level,” Des explains.
Alan will bring his extensive
management experience and impressive contact network to Freestyle, to help us
with our next stage of growth.
“The time was right for me to move on from my former agency, having come of age 18 years on from its formation as an MBO from Grey Midlands. I am looking forward to getting back to my roots in advertising, whilst helping Freestyle develop its Public Relations, Social Media and Digital Marketing skills,” Alan comments.
The team look forward to
working closely with Alan and developing the business further.
Labels: Agency, Alan Boyden, Digital, Freestyle Marketing, Managing Director, marketing, nottingham, PR, Social Media
# posted by Freestyle PR : 09:00
Thursday, 27 September 2012
These boots are made for walking!
Freestyle Marketing Account Manager Susannah Saywood will be taking part in a sponsored night-walking marathon in London on Saturday 29th September.
 |
| Susannah will swap her dancing shoes for bright pink trainers this Saturday night! |
Raising money for Cancer Research UK, the 26.2 mile Shine walking marathon takes place in London and Manchester
every year. Susannah has been training hard in and around Nottingham since she
signed up for the event with friends back in
May.
“Cancer Research UK is looking at ways to prevent, diagnose and treat leukaemia and other blood-related diseases and I’m really proud to be supporting such a meaningful cause - it makes all the training worthwhile!” Susannah comments.
Susannah has raised a fantastic
£436.10 so far. If you would like to sponsor Susannah, please visit her Just
Giving page: https://www.justgiving.com/zannagoeswalking
Good luck Susannah!
Labels: Cancer Research UK, Charity, Freestyle Marketing, Fundraising, Leukaemia, nottingham, Shine, Susannah Saywood, Walking Marathon
# posted by Freestyle PR : 11:09
Wednesday, 1 August 2012
Just like a fine wine, we are definitely getting better with age
Freestyle
Marketing is 21 years young this year. To many this will be an admirable
achievement, especially in today’s economic climate. However, others may
be suspicious that this longevity is a sign of stagnation and something to be
wary of.
Freestyle
is a combination of people, all of different generations and each with their
own skill, from those who remember life before Photoshop, to young up and
coming pr people with a passion for all things social and online. This
combination gives us a unique outlook with the ability to look at projects from
all angles. Our experience means we know what works and what doesn’t, and
because we are constantly evolving we are also well versed in the dark arts of
social media and online pr.
So
we believe 21 years is definitely something to celebrate – and will be doing
just that for the rest of the year!
Labels: 21 years, experience, Freestyle Marketing, marketing, nottingham
# posted by Freestyle PR : 15:00
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