Friday 16 August 2013
The Changing Face of PR
Freestyle's Managing Director, Alan Boyden, recently contributed to a round table discussion for Midlands Business Insider magazine.
Alan and other PR professionals from around the region discussed the changing face of PR, including the use of outside agencies, social media and budget constraints.
When asked about social media and its potential to broadcast unauthorised information outside of the company's key marketing messages, Alan commented:
An overview of the round table can be found on the Midlands Business Insider Website and the full discussion is printed in the September issue of the magazine."That's the danger with treating social media as a separate channel. If anyone sent out a traditional press release without it being signed off there would be real anger. But that's exactly what you're doing with a blog or Twitter post created without guidelines."
Labels: Alan Boyden, Business, Business Insider, Freestyle, Freestyle Marketing, Managing Director, Midlands Business Insider, PR, Public Relations, Social Media
Wednesday 14 August 2013
Tennis Runs In Our Blood!
If you’re a fan of tennis, then you’ll easily
recognise Babolat’s ‘Tennis Runs In Our Blood’ slogan. As the leading French
manufacturer of tennis rackets, sports clothing and footwear, Babolat is now
one of the biggest brands in the world of tennis, and is favoured by top
players like Rafa Nadal, Andy Roddick, Li Na and Wimbledon semi-finalist, Jerzy
Janowicz.
When it comes to all things
tennis, Freestyle’s Creative Director, Tim Phillips is something of an expert.
Having picked up a racket at the tender age of 10, Tim is also a qualified
professional tennis coach. He just represented Nottinghamshire at Eastbourne , in the inter-county over 35’s tournament
beating rivals Oxfordshire.
Given his dedication to the sport, it's unsurprising
that tennis is very much a family business. His daughter Charlotte, once ranked
in the top five under 18’s, is now studying for a degree in sports management
on a tennis scholarship in Houston , Texas , while his wife plays for the county.
Freestyle's Creative Director,Tim Phillips, has been able to bring his love of tennis to his work on projects with Babolat |
Tim has been able to bring his love of the game to his work at Freestyle, particularly over the last three years where he’s led the creative team on projects with Babolat to create major promotional campaigns, tactical marketing and online advertising material across the
Charlotte Phillips is playing the game she loves, while studying for a degree in sports management |
Fresh from his success at
the recent inter-county tournament, Tim explained why this project was
particularly meaningful, “One of the most important and often difficult
decisions that highly talented, top ranked junior tennis players have to make
is whether to further their education or whether to turn professional. It was
important to me to help guide these players and provide them with solid
information to help them plan their future. The Careers in Tennis campaign
material enables them to make informed decisions. Financial, personal,
educational, and professional development goals have to be considered. There is
no simple answer, and the reasoning is different for each player. There are
some great things you can do within the game. Our goal is to make sure that
their love of the game continues and they stay within the tennis scene.”
Labels: Andy Roddick, Babolat, Freestyle Marketing, International Tennis Federation, Jerzy Janowicz, Lawn Tennis Association, Li Na, Loughborough University, Rafa Nadal, Wimbledon
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