Friday, 16 August 2013
The Changing Face of PR
Freestyle's Managing Director, Alan Boyden, recently contributed to a round table discussion for Midlands Business Insider magazine.
Alan and other PR professionals from around the region discussed the changing face of PR, including the use of outside agencies, social media and budget constraints.
When asked about social media and its potential to broadcast unauthorised information outside of the company's key marketing messages, Alan commented:
An overview of the round table can be found on the Midlands Business Insider Website and the full discussion is printed in the September issue of the magazine."That's the danger with treating social media as a separate channel. If anyone sent out a traditional press release without it being signed off there would be real anger. But that's exactly what you're doing with a blog or Twitter post created without guidelines."
Labels: Alan Boyden, Business, Business Insider, Freestyle, Freestyle Marketing, Managing Director, Midlands Business Insider, PR, Public Relations, Social Media
# posted by Freestyle PR : 15:53
Monday, 8 October 2012
Nottingham Entrepreneur Alan Boyden Joins Freestyle
The Freestyle team has welcomed Nottingham entrepreneur and founder of bcsAgency, Alan Boyden to its board of directors.
Alan will take the helm as
Managing Director, assuming the responsibilities of Freestyle’s previous
Managing Director Ed Watson who now moves up to be Chairman of the
Company.
 |
| Freestyle Directors Board (L-R) Tim Phillips, Des Buchanan and Alan Boyden |
Creative Director, Tim
Phillips and Des Buchanan, Commercial Director founded Freestyle Marketing Communications
Limited along with Ed Watson back in 1991.
“Having clocked up over 21 years at the helm, Ed deserves a break from the front line, but will remain actively involved with the agency’s clients at a more strategic level,” Des explains.
Alan will bring his extensive
management experience and impressive contact network to Freestyle, to help us
with our next stage of growth.
“The time was right for me to move on from my former agency, having come of age 18 years on from its formation as an MBO from Grey Midlands. I am looking forward to getting back to my roots in advertising, whilst helping Freestyle develop its Public Relations, Social Media and Digital Marketing skills,” Alan comments.
The team look forward to
working closely with Alan and developing the business further.
Labels: Agency, Alan Boyden, Digital, Freestyle Marketing, Managing Director, marketing, nottingham, PR, Social Media
# posted by Freestyle PR : 09:00
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