Freestyle Blog: Feasting On A Spaghetti Western

Tuesday 30 July 2013

Feasting On A Spaghetti Western

Freestyle’s PR team was recently presented with an opportunity to develop a creative brief for – wait for it – chocolate spaghetti! MidlandsBusiness Insider, a regional magazine planned to showcase the best and most creative campaigns by local PR agencies, and suggested that we could adopt a different but light-hearted approach to tackling ‘The Chocolate Spaghetti Test’.

Our brainstorming session was a team effort which involved PR, marketing and the creatives. It was a great way for us to do some ‘Freethinking’, to let our creativity run riot…and that was how our spaghetti western theme was born.

‘The Good, The Bad and The Chocletti’ was our fun way to wrangle up some cowhands for this super-fun cowboy themed launch party!

Of course, the theme itself is a light-hearted nod to the spaghetti western, The Good, The Bad and The Ugly starring the great Clint Eastwood. We agreed that our chocolate spaghetti or Chocletti would target children primarily, as an energy-boosting meal to power them through their day but we also wanted to show that Chocletti is fun! Turning Old Market Square in Nottingham into the Old West for a family fun day out, along with a kids’ fancy dress party, a Chocletti tug-of-war and lassoing a bull, were just some of the activities that we felt would generate engagement and local goodwill, as well as achieve regional and national coverage.

When the current July/August issue was published, it was gratifying to see our campaign featured along with those of five other agencies.

Alan Boyden, Freestyle’s Managing Director said, ‘We all understand the importance of a good creative brief and we saw The Chocolate Spaghetti Test as a great way to flex our grey matter. Our aim was to create a solid campaign with proper messaging, appropriate visuals and memorable design. Some of the ideas that the team came up with were truly imaginative, and the exercise itself enabled the passion, pride and professionalism of the entire team to shine through… plus we had a bit of fun too!’