Tuesday, 30 July 2013
Feasting On A Spaghetti Western
Freestyle’s
PR team was recently presented with an opportunity to develop a creative brief
for – wait for it – chocolate spaghetti! MidlandsBusiness Insider, a regional magazine planned to showcase the best and most
creative campaigns by local PR agencies, and suggested that we could adopt a
different but light-hearted approach to tackling ‘The Chocolate Spaghetti Test’.
Our
brainstorming session was a team effort which involved PR, marketing and the
creatives. It was a great way for us to do some ‘Freethinking’, to let our
creativity run riot…and that was how our spaghetti western theme was born.
‘The Good, The Bad and The Chocletti’ was our fun way to wrangle up some
cowhands for this super-fun cowboy themed
launch party!
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Of course, the theme itself is a light-hearted nod to the spaghetti western, The Good, The Bad and The Ugly starring
the great Clint Eastwood. We agreed that our chocolate spaghetti or Chocletti would
target children primarily, as an energy-boosting meal to power them through
their day but we also wanted to show that Chocletti is fun! Turning Alan Boyden, Freestyle’s Managing Director said, ‘We all understand the importance of a good creative brief and we saw The Chocolate Spaghetti Test as a great way to flex our grey matter. Our aim was to create a solid campaign with proper messaging, appropriate visuals and memorable design. Some of the ideas that the team came up with were truly imaginative, and the exercise itself enabled the passion, pride and professionalism of the entire team to shine through… plus we had a bit of fun too!’
Labels: Chocolate spaghetti, Clint Eastwood, Creativity, Freestyle, Midlands Business Insider, spaghetti westerns, The Good The Bad and The Ugly, Wild West
# posted by Freestyle PR : 10:26
Tuesday, 1 January 2013
Why creativity should be a walk in the park
Alan Boyden gives his advice on how to spark your creativity!
Where do you get your inspiration from? Is it sitting at your desk staring at your computer screen? Surely not the best place to foster creativity and innovative thinking is it? Think about it, how many hours a day do you spend doing just that? I like to think that real creativity is born out of a more flexible approach, not sat at a desk all day.
Have
you noticed how much more productive you are after taking short breaks, or
having a chat with somebody over lunch about matters unrelated to your work?
How often do you work straight through the day and miss this opportunity?
My
best ideas come to me when I’m not at my desk, when I’m out and about, driving or
in the pub chatting, in the agency kitchen or even ‘shooting the breeze’ at the
water cooler with colleagues. My very best ideas however are when I've not got
a pen or phone to hand, usually when I’m in the shower or walking the dog!
I've never had a great work/life balance, but I’m pleased to say that I've finally
seen the light and I’m working hard at getting it right here at Freestyle. A
late convert, but its paying dividends already. Don’t put it off any longer,
try that early morning swim, a walk with the dog or perhaps a quick jog in the
woods? You’ll soon see why creativity and business really can be a walk in the
park.
Labels: Alan Boyden, Creativity, Freestyle, Ideas, Innovation, marketing, nottingham, PR, Productivity
# posted by Freestyle PR : 15:00
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