Friday, 16 August 2013
The Changing Face of PR
Freestyle's Managing Director, Alan Boyden, recently contributed to a round table discussion for Midlands Business Insider magazine.
Alan and other PR professionals from around the region discussed the changing face of PR, including the use of outside agencies, social media and budget constraints.
When asked about social media and its potential to broadcast unauthorised information outside of the company's key marketing messages, Alan commented:
An overview of the round table can be found on the Midlands Business Insider Website and the full discussion is printed in the September issue of the magazine."That's the danger with treating social media as a separate channel. If anyone sent out a traditional press release without it being signed off there would be real anger. But that's exactly what you're doing with a blog or Twitter post created without guidelines."
Labels: Alan Boyden, Business, Business Insider, Freestyle, Freestyle Marketing, Managing Director, Midlands Business Insider, PR, Public Relations, Social Media
# posted by Freestyle PR : 15:53
Tuesday, 30 July 2013
Feasting On A Spaghetti Western
Freestyle’s
PR team was recently presented with an opportunity to develop a creative brief
for – wait for it – chocolate spaghetti! MidlandsBusiness Insider, a regional magazine planned to showcase the best and most
creative campaigns by local PR agencies, and suggested that we could adopt a
different but light-hearted approach to tackling ‘The Chocolate Spaghetti Test’.
Our
brainstorming session was a team effort which involved PR, marketing and the
creatives. It was a great way for us to do some ‘Freethinking’, to let our
creativity run riot…and that was how our spaghetti western theme was born.
‘The Good, The Bad and The Chocletti’ was our fun way to wrangle up some
cowhands for this super-fun cowboy themed
launch party!
.jpg)
Of course, the theme itself is a light-hearted nod to the spaghetti western, The Good, The Bad and The Ugly starring
the great Clint Eastwood. We agreed that our chocolate spaghetti or Chocletti would
target children primarily, as an energy-boosting meal to power them through
their day but we also wanted to show that Chocletti is fun! Turning Alan Boyden, Freestyle’s Managing Director said, ‘We all understand the importance of a good creative brief and we saw The Chocolate Spaghetti Test as a great way to flex our grey matter. Our aim was to create a solid campaign with proper messaging, appropriate visuals and memorable design. Some of the ideas that the team came up with were truly imaginative, and the exercise itself enabled the passion, pride and professionalism of the entire team to shine through… plus we had a bit of fun too!’
Labels: Chocolate spaghetti, Clint Eastwood, Creativity, Freestyle, Midlands Business Insider, spaghetti westerns, The Good The Bad and The Ugly, Wild West
# posted by Freestyle PR : 10:26
Subscribe to Posts [Atom]
