Freestyle Blog: Happy New Brand!

Monday 14 January 2013

Happy New Brand!

What better time to review your branding than the beginning of the New Year. It is a perfect time to look back and assess just what value it added to your business, and possibly how much more it could add in the future?

Perhaps it’s not just your commercial brand you should be reflecting on, but your personal one too? Have you been true to yourself over the past year? Have you worked to your full potential and outwardly demonstrated to the world just what you’re made of? I thought not. So now’s the time to put things right.

Branding is much more than the external manifestation of an identity. It goes deeper than your logo and corporate colours, and wider than the clothes you wear or car you choose to drive.

This year more than any other you have the opportunity to go for gold, inspired perhaps by the tremendous achievements of our Olympians this summer. Or are you content just to coast along, after all it’s the taking part that matters isn’t it?

I suspect like me, you want a little more out of life, and whilst taking part is fun winning is what really matters. If you’re looking for that edge over your competitors, particularly in a commodity market, what better way to achieve it than refreshing your brand offering? Whether you are looking for an ‘evolution’ or a ‘revolution’, getting an expert opinion can pay dividends.

Corporate or personal branding professionals will help you avoid the pitfalls and guide you through the intricacies of your brand journey. Discover your brand DNA and you’ll have a friend for life. Ignore it and you’ll be forever re-inventing yourself.

Brands are like people, they evolve over time; they grow up; some never have the chance; some get abused; others just get tired; some lose their way; some achieve greatness and others simply fade into obscurity through lack of investment. What do you want to do with yours?