Freestyle Blog: Hats Off To Our Heroes

Monday 24 June 2013

Hats Off To Our Heroes

Nottingham will proudly host the UK's fifth Armed Forces Day National Event this summer. The event which will take place on Saturday, 29th June at the Victoria Embankment, will celebrate the work and outstanding contribution made by the men and the women of the Royal Navy, Army and Royal Air Force, plus reservists from all three services.

The event, which is part of a week-long programme of celebrations across the country, will feature a great line-up of activities and entertainment for the whole family to enjoy.

Freestyle is proud to have played a key role towards this historic event. Working on behalf of the Nottingham City Council, our creative team developed the creative concept behind the campaign, and devised the now familiar “Hats Off To Our Heroes” theme. The theme, and graphic featuring a trio of military service dress hats, have been adopted across the city and can be seen on banners, posters and tram wraps. Together, they form a powerful symbol highlighting the importance of the men and women who serve the nation.

Alan Boyden, Freestyle’s Managing Director said, “Once in while you get the opportunity to work on a project that not only satisfies your professional appetite for creativity, but also feeds your emotional needs. Promotion of the national Armed Forces Day in partnership with Nottingham City Council was one such project. Here at Freestyle, we are delighted to be associated with an event of such national military importance and are proud to take our hats off to these heroes.”