Freestyle’s PR team was recently presented with an opportunity to develop a creative brief for – wait for it – chocolate spaghetti! MidlandsBusiness Insider, a regional magazine planned to showcase the best and most creative campaigns by local PR agencies, and suggested that we could adopt a different but light-hearted approach to tackling ‘The Chocolate Spaghetti Test’.

Of course, the theme itself is a light-hearted nod to the spaghetti western, The Good, The Bad and The Ugly starring the great Clint Eastwood. We agreed that our chocolate spaghetti or Chocletti would target children primarily, as an energy-boosting meal to power them through their day but we also wanted to show that Chocletti is fun! Turning Old Market Square in Nottingham into the Old West for a family fun day out, along with a kids’ fancy dress party, a Chocletti tug-of-war and lassoing a bull, were just some of the activities that we felt would generate engagement and local goodwill, as well as achieve regional and national coverage.

Alan Boyden, Freestyle’s Managing Director said, ‘We all understand the importance of a good creative brief and we saw The Chocolate Spaghetti Test as a great way to flex our grey matter. Our aim was to create a solid campaign with proper messaging, appropriate visuals and memorable design. Some of the ideas that the team came up with were truly imaginative, and the exercise itself enabled the passion, pride and professionalism of the entire team to shine through… plus we had a bit of fun too!’

Labels: Chocolate spaghetti, Clint Eastwood, Creativity, Freestyle, Midlands Business Insider, spaghetti westerns, The Good The Bad and The Ugly, Wild West

# posted by Freestyle PR : 10:26