Freestyle’s Art Director, Dave Slaney has been featured in an article by the New York Times.
Dave sent his cheeky take on Wenlock, one of the Olympic Mascots for London 2012, to American sports blog Deadspin, back in 2010 when the mascots were first revealed to the public.

His version of the mascot, based on the Monsters Inc character Mike Wazowski, was a favourite amongst satirical designs from around world, and in March of this year New York Times sports journalist Mary Pilon contacted Dave to ask him about his design and people’s reaction to the original characters.

Dave was initially sceptical when he received the phone call: “It was a bit of a shock to be contacted by one of the biggest newspapers in the world. I thought it was someone having a laugh at first, but I thought I should go along with it until I could Google them!”

Dave has worked in Freestyle’s creative department for twenty one years but his passion for design is an enjoyable hobby as well as a career. He creates illustrations and images which are regularly featured in national magazine, newspapers and websites.

Dave is very pleased at the reaction to his Wenlock design, “It’s always nice to make people chuckle with a design. I’m really pleased that people from around the world have seen it and liked it.”

Labels: Creative, Deadspin, Design, Freestyle Marketing, London 2012, Mascot, Monsters Inc, New York Times, Olympics, Wenlock